Brand kit
Brand & logos
The puq.city logos, colours and artwork, free to use for press, partners, posters and anyone showing off the city.
Download everything ZIPLogos
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Logo
The beacon and the name. Ink, for light backgrounds.
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Logo for dark backgrounds
Parchment, for dark backgrounds and photos.
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Logo with “Punta Arenas”
For posters and press, where the city should read.
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Pill stamp
The badge every shared picture carries.
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Beacon
The symbol alone. PNG on parchment, SVG transparent.
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App icon
The home-screen and browser-tab icon.
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PUQ seal
The PUQ coin: a compass rose in a lettered ring.
Colours
- Parchment
#f3ead3 - Card
#fbf5e6 - Ink
#2b2118 - Ochre
#a2412a - Sea
#3e5c6b - Sepia
#7a5230 - Moss
#4f6b3a
Typefaces
- puq.cityIM Fell English
- Punta ArenasIM Fell English SC
- Estrecho de MagallanesSource Serif 4
- Aa 0123Inter
All free on Google Fonts. The SVGs have their type outlined, so they open correctly with nothing installed.
Stickers
The die-cut illustrations from the home screen, transparent PNG.
More
- Social share imageJPG 1200×630
- Colour codesTXT
Using it
- On light backgrounds use the ink logo; on dark backgrounds or photos, the parchment one.
- Leave clear space around it at least as tall as the beacon.
- Don’t stretch it, recolour it, or add shadows or effects.
Need another format or size? Write to info@puq.city